History of Time

8 Things to Know About Panerai

To this day, Panerai is one of those distinct and immediately recognizable brands that is loved by many—especially those with the wrists large enough to pull off their often substantial cases. Any self-......

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Hublot Collecting for Movement Snobs

Given the depth and breadth of their current offerings, one of the more appealing things about Hublot is that regardless of your interests in the watch world, they’ve effectively got something for every......

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8 Things to Know About Rolex

Discover the 8 things you may not have ever known about one of the largest and well known watch brands: Rolex. Roots of the Name Who is Mr. Rolex? Is the name an acronym for something? What does it all me......

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Watches and Historic Racing

Further down the automotive rabbit hole we go, this time with an eye towards history. Going back to the early days of motorsport, the use of stopwatches and early chronographs is well documented, and even......

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Welcome to the premiere of "The Classroom Season 2". You asked for certain improvements and we're going to deliver. Jon, C'q, and Mike will all be back with the addition of Josh Thanos. Not to g...
Here we are again, but the Season 2 finale is BIGGER and BETTER. Watch enthusiasts really couldn't ask for too much more considering you have Michael Michaels, Jon Callahan, C'Q the Watch Guy, a...
Branding and Marketing in the Watch Industry is interesting when broken down and analyzed. Big brands such as Rolex, Patek Philippe, and Omega don't necessarily have to market their product the ...