WatchBox Studios

Talking Turkey: Luxury Watch Brands: The Greatest Comebacks

Today, we mark the United States' Thanksgiving holiday by discussing the four greatest modern-day comebacks by luxury watch brands. Like an American football team that saves its Thanksgiving Day game with a late hail-Mary pass, these luxury watch business miracles revitalized their beleaguered brands. We open with an instant replay of the Zenith watch comeback of 2009-2014. Following the reign of Thierry Nataf, Jean- Frederic Dufour arrived in 2009 to refocus the historic brand on its traditional strengths; conservative design and exceptional mechanical watch movements. This extraordinary rehabilitation of the brand from Le Locle, Switzerland is the reason that J-F Dufour today is the CEO of Rolex. We examine the revival of a small independent watch Brand, H. Moser & Ice, and Tim discusses the success that the Meylan family achieved after taking over the small Schaffhausen watch brand in 2012. Hublot, a brand once mired in stagnant design and sinking revenues, received an historic turnaround effort between 2004 and 2008 thanks to luxury watch industry veteran, Jean-Claude Diver. Finally, no discussion of luxury watch business miracles would be complete without considering the brand revival of Montres Tudor from 2009 to 2016 under CEO Philippe Peverelli. The former Chopard executive oversaw the launch of the Tudor Heritage Chronograph, the Tudor Heritage Black Bay, The Tudor Fastrider, and the Tudor Pelagos. Peverelli also guided Tudor through its introduction of manufacture movements and its successful 2013 relaunch in the United States market. Watches mentioned in this episode include the following watch models: Tudor Heritage Black Bay Tudor Chrono Blue Tudor Heritage Chronograph Tudor Pelagos H. Moser & Cie. Venturer H. Moser & Cie Pioneer Zenith Defy Extreme Zenith El Primero Striking 10th Hublot Big Bang Hublot MP05 LaFerrari Hublot Big Bang Unico Please Subscribe: Instagram: BUY WATCHES HERE: