WATCHES THAT STAND THE TEST OF TIME
http://www.thewatchbox.com January 24 means it's "Rolex 24" weekend at Daytona Beach. Each driver of each class-winning race car will receive a Rolex Cosmograph Daytona. Yeah, that beats champagne any day of the week. And what a trophy it is. The Rolex Daytona has been the official gift for the Daytona Motor Speedway's sports car champions for decades. Miles removed from NASCAR, the Rolex 24 Hours of Daytona lends its name to the famed Rolex Cosmograph, the 1960s Shelby Cobra Daytona, *and* the Ferrari 365 GTB/4 "Daytona" of the 1970s. This is a race where Dodge Vipers, Chevrolet Stingray Corvettes, Ferrari 458 Italias, BMW Z4M Coupes, Porsche 911GTRs, and Aston Martin Vantages take their rivalries from the street to the track for 24-hours of Battle Royale. Win this one, and you deserve to strap on a Rolex Daytona. But this Rolex Cosmograph Daytona 116519 in 18-karat white gold one-ups even the trophy watches from the Rolex 24. Those are stainless, and the Rolex Daytona offered on www.thewatchbox.com is crafted from Rolex's in-house white gold. Rolex gold is the watch industry's "gold standard." The Geneva superpower develops and smelts its gold in the company's private foundry. No other watchmaker controls the process of watch fabrication down to the level of basic metallurgy the way Rolex does. As a result of its proprietary alloy research, Rolex is able to produce white gold that does not require rhodium plating to achieve its platinum-like luster. While other watchmakers employ milky-yellow gold alloys coated with rhodium that can wear-through, Rolex uses solid white gold that never changes color or betrays a "base layer." Inside this original work of white gold art beats a Rolex in-house caliber 4130 chronometer chronograph. Many watchmakers hail this mechanism as a gold standard in its own right; it is reliable, robust, easy to service, and packs a superb 72-hour power reserve. More than an upgrade of the previous Zenith-based Daytona movement, Rolex's in-house caliber features a shock-resistant full balance bridge, silky-smooth vertical clutch chronograph engagement, and Rolex's unique Parachrom Blue antimagnetic hairspring. Like the sports cars of the Rolex 24 Hours of Daytona, the Rolex caliber 4130 is a high-performance machine in every sense. thewatchbox.com is proud to offer this outstanding 18-karat white gold Rolex Cosmograph Daytona with the original Rolex factory set. See the most coveted trophy in motor racing on www.thewatchbox.com. Video and content by Tim Mosso.