Despite what the nickname may suggest, the Day-date rose to its legendary status because of the many world leaders and prominent figures (for better or worse) that wore it beyond the borders of the White House in addition to the US Presidents. From political leaders like Winston Churchill and Fidel Castro to macho movie “badasses” like Jack Carter and Tony Soprano, these watches have always been found of the wrists of powerful, influential people. Released in 1963, the model hasn’t changed much since its debut, proving it’s a truly timeless classic.
It is undeniable – the main allure of this piece is the status and cache it carries. When you strap on a Rolex Presidential to your wrist, you are doing what so many world-changing figures did before you, and it is a special feeling that very few other watches can bring. The Day-Date is a watch that has it all – technological achievement in a watchmaking first, a divisive history of heroes and villains dawning the watch, a ruggedness of a sports watch that very few precious metal watches have, and its status as an achievement to own. Rolex is a company that established itself through innovations that aided in their creation of what weren’t luxury products, but rather high-quality tools that tell the time – just consider their Submariner or GMT. However, the Rolex President does not quite follow this trend. Rolex made this watch to be a stand-out symbol of achievement, and that is exactly what it is.
Going the pre-owned route to acquire a Rolex Day-Date is a savvy choice. While most watches lose a percentage of their value after being worn, this is often particularly true for precious metal pieces, so picking up a pre-owned Day-Date would be a much more cost-effective and value-driven option when compared to buying new. WatchBox’s ever-growing global inventory is the best place to start seeking out your Rolex Day-Date!
Among the many outstanding watches in the Rolex catalogue, the Day-Date is the watch that most unapologetically celebrates status and achievement. There are a few characteristics of this piece that set it apart from the rest of the line-up. First and foremost is the “day” indication at 12 o’clock. Much like the Datejust was the first watch to have an instantaneously changing date, the Rolex President is the first watch to feature an instantaneously changing, spelled-out day of the week indicator. This is not just a souped-up Datejust though. The Day-Date is only available in precious metals and has its own style of bracelet that is not found on any other Rolex – the Presidential bracelet. The watch itself has been nicknamed the “President” because of the many United States Presidents that have sported these models during their terms, the first of which was Lyndon B Johnson.