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http://www.thewatchbox.com Consider the Panerai for Ferrari line of luxury watches to be a serious sleeper on the luxury watch collector's market. With rarity, unique style, and outstanding value (for now) to their credit, the Panerai Ferraris offer tremendous short-term enjoyment and long-term appreciation potential. Consider that Panerai now delivers an estimated 70,000+ units per year. The days of Paneristi gathering by the tens in web forums tantamount to online clubhouses are long gone. With mainstream success comes the price of a higher profile, fewer secret handshakes, and product volumes to rival fellow Richemont inmates IWC and Jaeger-LeCoultre. Limited editions aside, Panerai timepieces now are mainstream watches with mainstream availability. Of course, anything that is out of production becomes a “limited edition” by default. In any given year, Panerai built comparatively few of the “Ferraris.” Most Panerai for Ferrari references were built in 300, 400, 500, and 800-unit runs. The production volumes of these Ferrari models were planned and executed on a scale that seems like a throwback to the earliest post-Vendome days, when model runs were measured in the hundreds and the idea of a 100,000 unit model year seemed like a joke, not an inevitability. Plus, if there’s anything we’ve learned from the Rolex market, it’s that rarity trumps all, including taste, sense, and Madonna aversions in the long run. Compared to the Luminor and Radiomir case variants, the Panerai for Ferrari watches like this Granturismo Chronograph FER00018 are rare and exclusive. As new collectors are drawn to Panerai brand, they will bring fewer preconceived notions of what a Panerai should be. Having grown up with Bronzos, Radiomir 1940 chronographs, and rose gold Luminors, the new crowd may be more willing to experiment, especially on the pre-owned market. The radically different Ferraris could become a cult item. The unique cases, knurled crowns, elaborate dials, and movement decoration of the Ferrari line are distinct from the brand’s bedrock “military surplus.” Bonus: these watches give Paneristi an excuse to buy an entirely new class of straps. With rarity, unique style, unusual complications, and depressed prices (for now) on their side, the Panerai for Ferrari watches could sneak up on the future collector market as the kind of performers Ferraris themselves never could be: low profile “sleepers.” Buckle Up. Video and content by Tim Mosso.