Watchuwant is now WatchBox! Subscribe to our channels for the best luxury watch content on Youtube! See Tim's Updated review of the Hulk: https://www.youtube.com/watch?v=vo0fUk55pik Shop this watch: https://bit.ly/2YazBpf The Rolex Submariner and The Incredible Hulk completed their unlikely 48-year collision course in 2010. While the renowned durability of each may have been their only common thread for a half-century, the Baselworld 2010 appearance of the Rolex Submariner 116610 LV “Incredible Hulk” forever bound the two icons from Rolex and Marvel. Let’s face it, this one’s pretty self-evident; it’s a big green Submariner. Combine the 2008 “Super Case”/”Maxi Dial” 116610 Sub with a green bezel and a green dial, and you’re one fateful nickname away from a gamma-burst of Rolex collector infatuation. It seems like all of five minutes passed between the LV’s Basel ’10 reveal and its transformation from Bruce Banner decorum to raucous radioactive myth. Rolex debuted the 116610LV “Hulk” as the heir to its well-loved 16610 LV fiftieth anniversary model that debuted in 2003 to mark a half-century of the world’s favorite dive watch. Critically, the Hulk broke from the color scheme of its predecessor, which featured a green bezel in tandem with a black dial. Green is a long-running corporate signature of Rolex, and for 2010, the Geneva giant doubled-down with a second helping of verdure. The green dial, which Rolex described as “green gold” upon its launch, is a soleil pattern metallic finish that radiates from the junction of the hands and pulls one’s eyes toward the matching bezel. In direct light, the dial has a three-dimensional effect and morphs between shades of green as light dances across its gentle sunburst grain pattern. Like the Hulk himself, the appearance and intensity of this dial are anything but stable. Rolex‘s Cerachrom dial continues the metamorphosis from staid Sub to superhero. For the first time, the company’s proprietary ceramic has been rendered in Rolex green, and the effect is… smashing. Colored ceramic bezels remain a rarity even in the year 2014, and the charm of this Submariner remains as pointed today as it was upon debut in 2010. The benefits of ceramic bezels are present in full; Rolex‘s Cerachrom never will fade, rub off, or wear-through. Its resistance to scratches and scuffs is as formidable as a sapphire crystal, and barring a truly catastrophic hit (like, a “dude, where’s my arm?” level of trauma), only diamond or gamma-enhanced violence can scratch Cerachrom. This Rolex Submariner 116610 LV “Incredible Hulk” is available from thewatchbox.com with comprehensive Rolex factory accessories. It presents in outstanding condition, and the equipment set includes boxes, many manuals, extensive paperwork, and even the Rolex microfiber polishing cloth. Video and content by Tim Mosso.