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http://www.thewatchbox.com Sorry AppleWatch, but Jaeger-LeCoultre owns the premium rectangular watch market. Going strong since 1931, the timeless Jaeger-LeCoultre Reverso has buried phonographs, tube radios, pocket TVs, quartz watches, and Palm Pilots. And the Reverso requires no tether to your iPhone. This Jaeger-LeCoultre Reverso Date is an 18-karat rose gold example in immaculate condition with factory presentation box. The legendary reversible case is in outstanding condition with no engraving and crisp factory/assay signage inside and out. The complicated features of this JLC caliber 836 Jaeger-LeCoultre Reverso Date include a day window, a date indicator, and small seconds at 6 o'clock. All display features are included on one silvered dial, so the famed "personal canvas" of the Reverso's second side remains available for personalized engraving. This example features the 42mm "Grande Taille" case that can be worn by either a man or woman of impeccable taste. More enduring than fads and more precious than silicon, a gold Jaeger-LeCoultre Reverso is an heirloom-quality gift for yourself or loved ones. With quality and value that transcend passing vogues, the JLC Reverso is the original "smart watch." Sorry, Apple. Video and content by Tim Mosso.