Co-founders Eugène Blum and Alice Lévy built Ebel (a conjunction of their surnames) as an etablisseur horlogerie par excellence. The company’s founding year, 1911, lends its name to Ebel flagship watch range. While Ebel is known for its women’s watches and design elegance, it also boasts a formidable footprint on the men’s couture scene. From the wrist of Don Johnson in “Miami Vice” in the 1980s to the BTR sports models on LA’s Sunset Strip the 2000s, Ebel has been an enduring fixture of fashion and pop culture in the modern luxury watch era.