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TAG Heuer: Two Worlds Collide

The Swiss luxury brand’s rich history began in 1860 when founder Edouard Heuer launched his watchmaking business, Uhrenmanufaktur Heuer AG. Currently known as TAG Heuer, the company’s humble beginnings are rooted in Heuer’s passion for sport, performance, innovation, and precision. In the 1880s, the world saw a rapid rise in sport popularity, and Heuer took it as an opportunity to fill a gap in the watch market. He started producing incredibly accurate pocket chronographs that were soon used to time high profile racing events on land and in water. Then in 1914, Heuer adapted to the emergence of wristwatches by creating his own wrist chronographs. As the 1920s approached, the company behind TAG Heuer was recognized for their sport stopwatch reliability, making them the world’s leading sport timekeeper supplying chronographs for the Olympic Games and other world championships—seemingly foreshadowing their impact on motorsports in decades to come. In 1986, Heuer’s company was acquired by a private holding company called Techniques d’Avant Garde who renamed the brand TAG Heuer, combining their own initials with Heuer’s surname. Under new ownership, this avant-garde luxury brand focused on refreshing their range of offerings with new models like the Formula 1 and S/el sports series. Interested in learning more about racing watches? Read this article for a brief history on the topic, or discover the top chronograph watches on the market today.

Coveted TAG Heuer Collections

With over 150 years of experience in creating precise watches that are bold in both design and function, TAG Heuer offers a wide selection of impeccable timepieces that are prized by collectors today. Explore a few of their top models and browse our inventory of pre-owned TAG Heuer pieces.

  • Carrera
    Originally launched in 1963, the TAG Heuer Carrera was named after the Mexican road race, Carrera Panamericana which captured the mystique and fasication of sport racing. The watch’s powerful lugs boasted durability and its dials were available in tachymeter, decimal minutes or pulsometer scales. In 1996, TAG Heuer relaunched the Carrera to mirror the original in almost every way, proving a transcendent style that spanned from the racing track to a formal occasion. Discover our selection of pre-owned Carrera models like this modern Calibre Heuer 02 piece, or this Chronograph Calibre 16 Day-Date.

  • Monaco
    Known as one of Heuer’s first automatic movement watches, the TAG Heuer Monaco was introduced in 1969. Its striking square case and association with actor Steve McQueen has marked this model as a standpoint piece in their collection.

  • Aquaracer
    After its release in the 1980s, the TAG Heuer Aquaracer truly set the precedent for the brand’s recognition in the dive watch space. This model features four key characteristics of a dive watch including a 200 meter water resistance, a screw down crown, unidirectional bezel, and a double clasp on the bracelet. Peruse our pre-owned Aquaracers like this Calibre 7 GMT.

  • Formula 1
    Perhaps most notably, the TAG Heuer Formula 1 watch embodies the brand’s iconic role in racing and sport. In 1983, the model was reintroduced while remaining true to its heritage, offering new vibrant colors, simple quartz movements, and eclectic packaging. Browse striking Formula 1 pieces like this special David Guetta Edition or this classic chronograph.


Purchasing Pre-Owned TAG Heuer Watches

As the world’s leading platform for buying, selling, and trading pre-owned watches, we strive to curate a robust collection of TAG Heuer pieces that will impress collectors and enthusiasts alike. If you’d like to learn more about watches and racing, read this article about the watches of Formula One. Or, explore other timepieces that are just as stunning when you browse our unrivaled collections of chronograph,racing, and Swiss luxury watches.

Tag Heuer Pricing Guide

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