Vogard was born in 2003 of entrepreneur Mike Vogt’s imagination. Vogt, a veteran of Ebel, Gucci, TAG Heuer, and Fortune 500 brands, saw the value in creating a dedicated traveler’s watch with unrivaled ease of use. From this idea, the Vogard brand emerged. Its timepieces focus on the need for clear and user-friendly travel time displays that co-exist with the timekeeping organs of a traditional mechanical watch. Thanks to Vogard’s unique bezel-adjusted travel time display (also licensed by IWC), each watch from the manufacturer’s Nidau, Switzerland factory is an industry leader in travel time functionality.