Despite what the nickname may suggest, the Day-date rose to its legendary status because of the many world leaders and prominent figures (for better or worse) that wore it beyond the borders of the White House in addition to the US Presidents. From political leaders like Winston Churchill and Fidel Castro to macho movie “badasses” like Jack Carter and Tony Soprano, these watches have always been found of the wrists of powerful, influential people. Released in 1963, the model hasn’t changed much since its debut, proving it’s a truly timeless classic.
It is undeniable – the main allure of this piece is the status and cache it carries. When you strap on a Day-Date to your wrist, you are doing what so many world-changing figures did before you, and it is a special feeling that very few other watches can bring. The Day-Date is a watch that has it all – technological achievement in a watchmaking first, a divisive history of heroes and villains dawning the watch, a ruggedness of a sports watch that very few precious metal watches have, and its status as an achievement to own. Rolex is a company that established itself through innovations that aided in their creation of what weren’t luxury products, but rather high-quality tools that tell the time – just consider their Submariner or GMT. However, the Day-Date does not quite follow this trend. Rolex made this watch to be a stand-out symbol of achievement, and that is exactly what it is.
Going the pre-owned route to acquire a Rolex Day-Date is a savvy choice. While most watches lose a percentage of their value after being worn, this is often particularly true for precious metal pieces, so picking up a pre-owned Day-Date would be a much more cost-effective and value-driven option when compared to buying new. Watchbox’s ever-growing global inventory is the best place to start seeking out your Day-Date!
Rolex’s history is linked to 24-year-old Hans Wilsdorf, who in 1905 founded a unique company in London that specialized in timepiece distribution. His dream was to create a watch you could wear on your wrist. At the time (the early 1900s), wristwatches weren’t extremely precise, but Wilsdorf had the vision that these timepieces would not only offer a luxury accessory to users, but also be a reliable method for telling time. By 1919, the Company had grown and expanded so much, it moved to Geneva, Switzerland. The growth of this luxury watch brand continued, eventually creating the household, luxury brand name that is so well-known today.
Today, virtually everyone (from all around the world) recognizes the brand name. It is a company synonymous with luxury, exclusive timepieces. In fact, today, wearing Rolex watch can help to define you as a person with a luxury sense of style. With a Rolex on your wrist, it shows the world you not only have exquisite taste, but also appreciate the fine craftsmanship of the best mechanical watches in the world.
While Rolex Watches offer excellent value retention, new watches -- like new cars -- often depreciate when you take them out of the store. Purchasing a pre-owned Rolex watch allows you to avoid the depreciation of a new watch. The value will remain intact, and often rise over time. Additionally, as time continues to pass, certain models, like the Rolex Submariner, are becoming collector’s items, causing the value to skyrocket. Another reason to buy a pre-owned watch is that you have access to years’ worth of Rolex models to choose from, even those that have been discontinued and are no longer offered to buy new. WatchBox specializes in watches that are in like-new condition. When you go to a new watch dealer, you are limited to the watches that are currently in production. When you buy pre-owned Rolex, their entire history of production is at your fingertips!