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Gerald Genta

Alongside his collaborations with the finest watch brands, Genta created his own company in 1969, developing his eponymous brand and producing exceptional pieces for unique clients. Constantly creating and innovating, he combined new shapes and materials with major watchmaking complexities.

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Gérald Genta: A Design Legend Reimagined

The name Gérald Genta is inseparable from the history of modern watch design. As the creative force behind icons like the Royal Oak and Nautilus, Genta's influence transformed 20th-century horology. In 2023, under the direction of LVMH and La Fabrique du Temps Louis Vuitton, the brand was formally revived — with renewed artistic vision and deep respect for Genta's design language. Today, Gérald Genta watches reflect both legacy and modernity, appealing to a new generation of collectors who value audacity, artistry, and horological depth. The 1916 Company is proud to serve as the official retail partner for Gérald Genta in North America and Shanghai.

History of Gerald Genta

Gerald Genta was a visionary watch designer whose influence on the industry is immeasurable. He is celebrated for creating some of the most iconic and recognizable watch designs of the 20th century. Genta's career began with designs for prestigious brands, including Audemars Piguet's Royal Oak and Patek Philippe's Nautilus. In 1969, he launched his own brand, allowing him to fully express his creative vision. Gerald Genta watches are known for their bold and unconventional designs, often featuring unique case shapes and intricate complications. His designs frequently incorporated jump hour displays, retrograde functions, and tourbillons. The brand also produced Disney themed watches, that are highly collectable. The Gerald Genta brand has undergone changes in ownership, including a period under Bulgari. More recently, the brand has been relaunched under LVMH. Gerald Genta's legacy continues to inspire watch designers and collectors alike, with his innovative designs remaining highly sought after.

Explore Gérald Genta Watches at The 1916 Company

Gérald Genta is one of the most celebrated names in modern watchmaking. Credited with designing some of the most influential sports watches of the 20th century, his eponymous brand is a tribute to creativity without compromise. Following a highly anticipated relaunch by LVMH in 2023, Gérald Genta watches have returned with a renewed focus on bold forms, artistic dials, and exceptional finishing — crafted under the watchmaking direction of La Fabrique du Temps Louis Vuitton.

The Gentissima Oursin Collection

The first collection released after the relaunch, Gentissima Oursin, pays homage to Gérald Genta's original gem-set "Oursin" watches of the 1990s. Reinterpreted in high jewelry form, the new pieces feature round, organically inspired cases crafted in 18k gold and platinum. Adorned with diamonds and colorful enamel details, each Gentissima Oursin is powered by an automatic manufacture movement and produced in limited quantities. These are not merely watches — they are sculptural expressions of Genta's design DNA reimagined for a new era.

By Appointment Only

As the official retailer of Gérald Genta watches in North America and Shanghai, The 1916 Company offers access to this exclusive collection through private appointments and invite-only events. Due to the rarity and bespoke nature of each piece, we encourage clients to speak directly with their Client Advisor to express interest. Availability is extremely limited, and demand is high among collectors and design connoisseurs alike.

Trust in Our Expertise

With more than a century of horological heritage, The 1916 Company stands at the intersection of legacy and innovation. Our Gérald Genta offerings are fully authenticated and supported by the brand's official service and warranty program. Whether you're discovering the brand for the first time or revisiting its artistic roots, our Client Advisors provide the discretion, knowledge, and white-glove experience required for high complication and collector-grade timepieces.

To learn more or schedule a private showing of Gérald Genta watches, please contact us directly. We would be honored to guide you through the latest chapter of this design legacy.

Gérald Genta was a visionary Swiss watch designer known for creating iconic models like the Audemars Piguet Royal Oak and Patek Philippe Nautilus. His namesake brand represents his most artistic and experimental work — combining bold shapes, luxury materials, and mechanical innovation.
Yes. The brand was officially relaunched in 2023 under LVMH and is now manufactured by La Fabrique du Temps Louis Vuitton. The current collection honors Genta's original designs with contemporary updates in craftsmanship and materials.
The Gentissima Oursin is the first new model released after the 2023 Gérald Genta relaunch. It reinterprets the brand's 1990s gem-set "Oursin" watches using 18k gold, enamel, diamonds, and automatic mechanical movements. These watches are produced in highly limited quantities.
Gérald Genta watches are only available through select official retailers. The 1916 Company is the official retailer for North America and Shanghai and offers appointments for clients interested in viewing or acquiring a piece.
Yes. Current Gérald Genta watches are produced in extremely limited numbers and are often bespoke or unique variations. Access is granted through invitation or private appointment only.