The Gerald Genta brand traces its roots to 1969 and the mind of a watch design legend. While Gerald Genta’s personal passion was jewelry design, he penned many of the greatest wristwatch designs of the 20th century for Audemars Piguet, Bulgari, Patek Philippe, and Omega. Under his own brand, Genta persued ultra haut-de-gamme bespoke watchmaking with his team in Le Sentier, Switzerland. From custom Disney-inspired “Fantasy” watches for sultans to bronze cases to retrogrades and jump hour complications, Genta’s firm pushed the boundaries of style and engineering. Though, assimilated and re-branded in 2010 as the manufacturing arm of Bulgari, the Gerald Genta’s factory’s place in history lives in the hearts of collectors.