Buying Guides

Every Day Favorite Steel Watches

While grande complications, precious metals, and other delicate niceties are always coveted by watch collectors, even the least practical of us still have a soft-spot for a good “everyday watch”. To b......

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Rolex Oysterquartz Day-Date 1901X

Collecting Modern Rolex: Part 2

Part one of this series on future Rolex collectibles examined the historic significance, investment potential, and vetting process for Rolex collectors seeking a GMT-Master II 16760. This, the second seri......

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Rolex GMT-Master II

Collecting Modern Rolex: Part 1

Collectors of luxury watches are discovering that the next frontier of collectible Rolex watches will be watches built from the 1980s to the present. These watches offer many qualities that watch collecto......

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Welcome to the premiere of "The Classroom Season 2". You asked for certain improvements and we're going to deliver. Jon, C'q, and Mike will all be back with the addition of Josh Thanos. Not to g...
Here we are again, but the Season 2 finale is BIGGER and BETTER. Watch enthusiasts really couldn't ask for too much more considering you have Michael Michaels, Jon Callahan, C'Q the Watch Guy, a...
Branding and Marketing in the Watch Industry is interesting when broken down and analyzed. Big brands such as Rolex, Patek Philippe, and Omega don't necessarily have to market their product the ...