The Urban Gentry Is Now Powered By WatchBox

WatchBox expands video production division, adding to its robust content line-up with new programming, social media channels, and on-screen personality Tristano G. Veneto.

WatchBox, the global leader in pre-owned luxury watches, today announced the expansion of its in-house creative studio and video production division, WatchBox Studios, through the acquisition of The Urban Gentry YouTube channel. Representing the foundation of WatchBox’s digital media strategy and the company’s position as a video-first frontrunner, WatchBox Studios combines creative vision and horological expertise for insight, opinion, and editorial excellence. As of today, The Urban Gentry is now “Powered by WatchBox,” adding a new dimension to WatchBox’s rich content portfolio, and leveraging the WatchBox global inventory and video production capabilities to deliver a wide array of original content to its growing audience of watch enthusiasts.

After launching The Urban Gentry in May 2014 as a destination for arts and culture, founder Tristano G. Veneto (TGV) quickly affirmed its future as a dedicated watch channel and vibrant horological community. The channel today boasts over 325,000 subscribers, and has earned 65 million lifetime views from over 600 original videos – all featuring conversation, commentary, and watch reviews. Extending beyond YouTube, The Urban Gentry’s digital footprint includes long-form story-telling, a presence on Instagram (@theurbangentrychannel), Facebook (@theurbangentry), and a private Facebook group of over 40,000 watch enthusiasts.

David Kaplan, Chief Marketing Officer for WatchBox, shared, “Through WatchBox Studios, we have laid the foundation for a watch-centric video network. Our programming line-up offers incredible breadth and depth; live-streaming talk shows hosted by dynamic personalities, regular educational features, collector interviews and upwards of 30 hands-on watch review videos produced each week by our media director and watch specialist Tim Mosso. Today’s announcement underscores WatchBox’s commitment to be the premier source of video education and entertainment for the watch enthusiast, and we are excited to welcome Tristano and The Urban Gentry community to WatchBox.”

New videos will drop on The Urban Gentry channel two to three times a week, maintaining the channel’s familiar cadence and light-hearted, enthusiastic tone. Its inaugural video under the WatchBox Studios umbrella was released yesterday: watch now.

“I have landed my dream job,” said Veneto. “Through WatchBox Studios, I have access to an incredible inventory of luxury watches, an extremely talented production team, plus the creative freedom to develop the horological and lifestyle content that our audience has grown to love. I’m thrilled to introduce everyone to the next phase of The Urban Gentry channel, now Powered by WatchBox.”

WatchBox Studios’ and The Urban Gentry’s original video content is accessible on YouTube and through the WatchBox mobile app. The weekly show The Trading Desk, hosted by Josh Thanos and Jason Mane, is also available as a podcast. See the complete programming line-up for WatchBox Studios, WatchBox Reviews, and The Urban Gentry below.


Caroline Kallman Joffe | | +1 717 951 2259