WatchBox and Ahmed Seddiqi & Sons Announce Joint Venture in the Middle East


Fueled by the rapid growth of the high-end secondary watch market, this exclusive partnership will introduce WatchBox’s pre-owned timepieces, services, and expertise to the Middle East.

“This partnership signifies a very important milestone for the luxury watch market in the region,” stated Mohammed Abdulmagied Seddiqi, Chief Commercial Officer of Seddiqi Holding. “We want to create a safe space for those looking to invest in a second-hand luxury watch, and we believe that it is our duty to drive this movement into the second-hand space. WatchBox is a renowned global leader in the industry and we are thrilled to join forces with them, not only to provide this exciting concept to Ahmed Seddiqi & Sons’ customers, but to revolutionize the sector across the Middle East.”

“WatchBox’s expansion strategy is built upon developing a truly connected global marketplace and targets geographic regions with a strong growth forecast for the luxury watch segment,” shared Amanda Ellison, Global President and Chief Operating Officer of WatchBox. “The Middle East represents a massive opportunity for the pre-owned watch category, and there is no better partner to help us deliver a standard of excellence for both product and service than Ahmed Seddiqi & Sons.”

The boutique and partnership will expand offerings and services available to Ahmed Seddiqi & Sons’ clients through an elevated approach to the pre-owned sector. “Through the relationship between WatchBox and Ahmed Seddiqi & Sons, customers will be granted many options beyond purchasing new watches. They will be able to initiate trades with pieces from their personal collections for new timepieces from Seddiqi-owned boutiques, sell pre-owned watches directly to WatchBox, and trade or purchase pre-owned watches from WatchBox’s $80 million global inventory—all with transparency and ease,” Danny Govberg, co-founder and CEO of WatchBox, shared.

WatchBox Middle East will make its formal debut in the region during Dubai Watch Week, with several events and activations scheduled to mark the occasion.

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